Minimalism.  I recently moved (albeit temporarily, or maybe not), to south Florida.  I wasn’t planning to stay long, just for the really cold months of winter (and I’m a New England girl, I can take cold weather but this winter is in-to-the-sane, right?!).  So, I packed lightly, and I mean lightly.  Out of my closet, I brought my winter coat and boots for trips to Boston, and then I figured it wouldn’t be sizzling hot here, so I brought lightweight long-sleeve tees and blouses, jeans and sandals.  I also didn’t bring the huge cosmetics collection, I’ve collected (because I fall prey to, like everyone else), slick ads and pushy salesgirls.  I figured the Smashbox Photo Finish would just melt right off anyway, so I left all the makeup (which, let’s also be honest, half of which I just buy because I’m a sucker for packaging) at home.  I didn’t bring all the lotions and conditioners, I didn’t bring five million purses, I didn’t bring every damn pair of shoes.  And can I just tell you?  I am so. Much. Happier.  It’s really amazing, I don’t even remember half of the stuff that I have, and I haven’t really missed one thing.  I bought some t-shirts here at Target (not James Perse, see my last post 😉 and that’s about it.  And I feel great.  It is so, so freeing to shed some of that stuff, I mean, it’s still there, but quite frankly I haven’t needed it or wanted it.  What do I really need?  Good hair stuff (more on my hair later, the problems there are MAJOR).  So I have to take care of that.  Cleanser and moisturizer, duh, and then honestly?  Some good lipstick and eyebrow pencil.  Bare Minerals if I’m actually going to present myself in a decent place in public.  Jeans and a t-shirt, and then if I need to dress it up, some jewelry.  I’m on the minimalism kick, ladies, it’s so darn freeing.

At my logo design company and website design company, Little Blue Deer, I get minimalism.  Sometimes it’s really tempting to overdo, to add a million graphic flourishes, and just one more glyph on that text.  But honestly, I think part of the gift and skill of being a designer is knowing when to stop.  Too much is too much, and if I’m working on your website, blog or logo, I like to think that I know when to say when.  Little Blue Deer web design company offers website development, logo and business card design, and blog design for small shops and other businesses who are looking to make a graphic impact but perhaps don’t have a ton of capital to invest.  And that impact is going to be not too much, not too little, but just right.  Let’s work together to come up with something absolutely perfect for you!
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