If you are a new or seasoned blogger, you probably at some point will want to know how many page views your blog is getting. There are a number of ways to track blog traffic, but one of the most popular is Google Analytics. Google Analytics can be confusing to decipher, and even I don’t claim to be an expert (I will share one of my favorite, simpler alternatives below) but particularly if you are looking to monetize your blog, potential advertisers or sponsors will want to have some idea of your blog traffic, and it can also help you figure out how much to charge for advertising, etc. Setting up an Analytics account and adding it to your blog is fairly simple, so I have created a tutorial below to walk you through the steps.
Step 1: Go to https://analytics.google.com/analytics/web/. You must log in with a Google account. You can create a new one if you don’t have one already (I highly advise having a Gmail account, the benefits are really too many to list here), but it’s got to be a Google account, you can’t use Yahoo, aol or any other email address. This will bring you to the Analytics dashboard.
Click the Start Measuring button.
Select your data sharing settings (or not) and scroll down to the bottom of the page. Click the blue Create button. This will take you a Terms of Service prompt, accept the Terms of Service.
Now, just use CMD or CTRL + C to copy the website tracking code or Tracking ID (the string of numbers at the top that starts with UA). For the next step, you want to head back over to your WordPress dashboard.
Follow the steps to launch the Wizard. Make sure you have your WordPress dashboard open in the same browser as your Google Analytics account.
Either of these plugins will work to deliver Google Analytics to your WordPress dashboard and connect your blog.
In addition, I highly recommend connecting WordPress Jetpack (you can view my quick and easy tutorial on How to Connect WordPress Jetpack here). Once you have connected Jetpack, you can go in your Dashboard to Jetpack > Site Stats and view your stats directly in your WordPress dashboard anytime!