In the marketing world, It’s imperative for every business now to have an online presence. Instagram has rapidly grown since its inception to now become one of the most widely used social media platforms.
It’s only natural that all business owners want to use this platform to engage with their target audience and broaden their market segments. But it’s even more crucial for businesses that rely on the use of graphics primarily to showcase their brand and its offering. And interior designing definitely falls under this umbrella.
In this article, we have shortlisted some of the most effective ways to promote your interior design business on Instagram.
1. Create an aesthetic feed
They say the first impression is the last impression and they couldn’t have been more right! Interior design is all about good design and you can’t claim to be an expert if you don’t reflect the same in your Instagram feed.
Everyone knows you’ve got to try and get as many eyeballs on your posts as possible but an important prerequisite, that many miss out on, is the importance of building an eye-catching feed first. The first step should always be to build an aesthetic feed with some of your bestsellers because getting people to open your profile is one thing but capturing their attention and retaining it long enough to get a conversion is a whole other story.
Just because you’re a pro in interior designing doesn’t automatically mean you have the time or resources to create engaging Instagram posts, right? That’s something you can check off your list with websites like PosterMyWall that have a plethora of easy-to-customize templates for Instagram posts.
2. Make use of Instagram Ads
Instagram is a great platform for businesses to drive awareness and increase their customer base and one of its main tools is paid ads. Instagram Ads are basically selected posts from your feed that you choose to promote which will then show up in the feed and stories of your target audience. The exact positioning and format will of course depend on the settings you choose for your campaign.
An important factor to consider when creating your ads is the Call to action button. Make sure that your CTA is action-oriented and not passive. For example, ‘Shop now’, ‘Avail your offer’, ‘Sign up’ are all good options for your call to action.
A great way to get conversions from your ads is to direct your customers straight to your catalog. This enables your viewers to get the ‘real’ retail experience effectively; by giving them the option to browse through different products while viewing all the relevant details about the products.
But before you design your campaign, you need to be clear on what your goal for the campaign is and who you’ll be targeting. Do you want to drive traffic to your page? Get more interactions? Or maybe just even increase your reach and brand awareness? What are the key demographics of your target audience? All of these factors will determine the settings for your campaign and its effectiveness.
Remember, the best ads are those which are simple and get the message across.
3. Try out influencer marketing
People are skeptical about paid ads but continuously rely on testimonials and reviews by other users. And if the ‘user’ is a person they look up to and admire, you’ve got yourself a sale. Collaborating with bloggers and influencers will help your interior design business reach a whole new level. Home decorators, architects, interior designers, and fashion brands have all regularly made use of influencer marketing and they have done so quite successfully. You see, nothing brings in customers like targeting the people they aspire to follow.
There are many successful Interior Influencers out there that you can collaborate with to promote your Interior Design business. Some of the most popular Interior Influencers include Mr. Kate, Lydia and Ali, and Erin Vogelpohl.
4. Engage with your audience
Now that you have set up your profile and have started gathering followers, your job is only half done. A key metric for Instagram is engagement and this is dependent on the likes, comments, shares, and saves your posts get. One way to drive it up is to continuously engage with your audience, not only through your captions, but also by responding to their comments and driving conversations.
To grow as a business on Instagram, you need to upload posts and stories regularly. Remember, consistency is the key. Ask your followers questions, create engaging polls, share BTS glimpses, hold live sessions, create ‘Ask me Anything’ posts. All of this will help establish you as an expert in the interior designing community and will increase your credibility in the eyes of your potential target market.
5. Keep up with the latest trends
As an interior designer, you want to convey to your audience that your business is modern, contemporary, and chic. And an integral part of this is making sure you’re following all the top trends on social media.
Short, snappy content performs great on social media and this is why Instagram Reels are all the rage lately. Use these reels to communicate with your followers and show them little snippets of your business – How-To tutorials, behind the scenes, Before/After versions of a renovation, quick and easy tips are just some of the ideas you can follow for your reels.
Last but not the least, make sure you’re always using trending hashtags for all your posts as these have the power to bring your content in front of many more users, all of whom share the same interests as your target audience. It’s important to spend some time looking for the most trending hashtags relevant to your content. Some great options include hashtags like #interiordesign, #homedecor, #instahome, #instadesign etc.
So, go put your interior design business on the map with these simple but effective tips. Happy marketing!
