If you are developing a new website, we’re sure that WordPress is the first thought that crossed your mind. 661 WordPress websites pop up daily. That sums up to one new website every 2.18 minutes. So, you’re undoubtedly part of a crowd.
But that’s not where you want to be stuck. Your website is your brand, and your brand needs to be unique. You need a place on the Internet that is distinctively yours. Website design comes into play here. Web design is about creating an aesthetic that aligns with your branding while maintaining complete functionality for seamless navigation.
Web design is pivotal for creating something that truly represents everything you stand for. Being your first point of interaction with the audience, a well-played out structure can truly shape how they see you and get those much-awaited conversions through.
Irrelevant of whether you choose to go for a WordPress web design service or do it yourself, here are six best web design tips to get the ball rolling.
- Pick a Theme That Speaks for Itself
The theme, as you guessed, is the foundation for your WordPress website. With a wide variety available, selecting one that resonates with your brand idea can be a bit difficult. Hence, it’s always prudent to take a demo first. Evaluate the functions against the complexity and wearing a visitor’s hat, decide if it’s the right fit for your project. You can define your brand’s colour palette and style beforehand to find something that helps users associate your persona with each and every element of the website. A mobile-friendly theme would ensure that your site is highly usable across different platforms. Maintaining consistency throughout your journey is how you can become truly recognizable.
- Speed It Up
One of the major design pros of a website built with WordPress is the exquisite loading speeds they display. Just like you, visitors hate it when the site takes a lifetime to load. So, compress your images and videos to give your pages a new life. Adding an innumerable number of plugins might be tempting, but it also adds unnecessary complexity to your website’s operations. An effective host, coupled with smart content publishing and optimized assets, can deliver the best user experience in no time.
- Keep Up with the Design Trends
Being a dinosaur in the modern age will only scare people off. Over 94% of first impressions are design-related. This loosely translates to the fact that you need to stay on top of what’s trending to find yourself among the big players. The key here to find a balance between new and established trends. A perfect mix will make your web design inclusive towards both the tech-savvy and the casual visitors. Be sure that you are not bartering the website speed and responsiveness for any cosmetic effects. Dark mode, minimalism, custom illustrations, and 3D elements are some of the standards you might want to look up.
- The Font Matters
Do you remember how your handwriting used to be so important in giving out a clean look during the exams? That’s how the font works in WordPress web design. Gone are the times where you only had a handful of typography options to select from. The introduction of third-party fonts and custom inputs has opened up a new world. To be a part of it, you need to understand how each type of font evokes a different emotion within your reader. Fonts from the Times New Roman family would give you a professional outlook, while our old friend Comic Sans ensures a fun perspective towards your content. When selecting a type of font, check its readability across various devices. Understanding how it pairs with other fonts and backgrounds across your site is also highly advisable.
- White Space is Your Best Friend
Your website elements should be distanced enough to avoid creating a confusing layout for the reader. Ramming too much information or visuals into one box can be unappealing and distasteful. Use white space to find the balance between empty grids and overcrowded pages. Used smartly, it can help create a smooth flow of information, guiding your visitors from one part of the page to another seamlessly. An effective tool for highlighting, white space also makes a spotlight for the features and product you really want your prospects to concentrate on.
- Content is King
Web design is all fun when it comes to bringing in the visuals, themes, fonts, and images. But, it is imperative to recall that your visitor actually came to you for the content. Apart from building high-quality content that is valuable to your target audience, you need to make that very content easily accessible. Decluttering your site from redundant widgets and design elements can be the first step towards creating a focus. Your layout should be navigation-friendly, with the search bar and tags visible at all times. Label your content into different categories to ensure that you’re not losing on a prospect just because he or she didn’t find the content they needed.
Wrapping It Up
Once you have spotted all your opportunities within the ambit of web design, all you need to do is keep a close check on what is working and what isn’t. Don’t be afraid to update any and all parts you feel are outdated or don’t reflect your brand imagery. In addition to the tips mentioned above, special attention also needs to be paid to finding a suitable hosting partner, optimizing your SEO efforts, and updating your site on a regular basis.
Some aspects of design might click in the first shot, while others can need tweaking on the go. Conduct regular user experience tests to understand how your audience is reacting to the new features. Applying the suggestions above, coupled with consistent marketing initiatives, you can come ahead of the crowd and establish your very own brand identity in no time.